What company uses this simple but effective penguin logo?
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Although the Penguin Books logo came from a drawing Edward Young created after visiting the London Zoo in 1935, Penguin Books founder Allen Lane had already decided on the company name a year earlier. According to the brand’s website, the decision to use an animal name was inspired by another publishing house called The Albatross Library.
Chris Ratcliffe/Bloomberg via Getty Images
Chris Ratcliffe/Bloomberg via Getty Images
What company uses this simple but effective penguin logo?
- Comcast
- Thomson Reuters
- Poseidon Expeditions
- Penguin Books
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