What was the name of the record label that The Beatles founded in 1968?

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Though the band signed acts that they discovered, Apple Records mostly released songs by former Beatles as solo artists in the 1970s.
Mark and Colleen Hayward/Getty Images
Mark and Colleen Hayward/Getty Images
What was the name of the record label that The Beatles founded in 1968?
- Beatlephone
- Liverpool Records
- Apple Records
- EMI
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