Hard To Price
The show always opens with one prize that all four contestants that get to “come on down” bid on. Their bids determine who will move on to the game section. Executive producer Mike Richards spoke at length to Buzzfeed and listed the amount of the prizes, saying “Those can [run] from $500 to $3,000. And then we build in the rest of the prizes.”
Of course when they bid they aren’t actually attempting to win the product — which can be everything from say a canned food to a hair dryer — rather they are just trying to get to the next level. Mike Richards continued, “That’s all set up by a game producer who literally goes, ‘Hey, we want to put the peas here because they’re 69 cents, and this is how the game will play.’ Basically, producers are trying to knock some people out of the game with hard to price items.” This isn’t the only difficult thing going on behind the scenes of the show!
