The Truth About Secondary Prizes
If you are a fan of The Price Is Right you know that there are a lot of prizes to be won leading up to the big Showcase, which is where all the really good stuff is, of course. These secondary prizes usually cost less than $100 and consist of all kinds of things.
Mike Richards told Buzzfeed, “We want things that are varied, we want things that are cool, and we want things that people are going to know the price of.” Sometimes you get a hint at what the major prizes will be in the later part of the show by the themes of the earlier games. Mike said, “If it’s a car game, you’re going to put up a car, but if not, you’re going to put something else up.” Everyone loves a good car prize!
